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Saab: From GM to Bankruptcy – An Insiders View of the Struggle to Revive an Iconic Brand

    Saab Car

    The Saab brand has inspired generations of drivers, from die-hard car afficinados to suburbanites for its lasting quality as well as its timeless and idiosyncratic designs. Known for their motto "inspired by jets" or later "find your own road", the originally Swedish company gained plenty of enthusiasm and a cult-like loyal followingthroughout the years, yet a takeover by GM in 2000 marked the beginning of the company's slow decline into bankruptcy in 2011.Read More »Saab: From GM to Bankruptcy – An Insiders View of the Struggle to Revive an Iconic Brand

    Negotiate Your Next Move

      Negotiate your next move Please join Ivy Circle alumni on Tuesday 26 March from 6.30PM until 9PM for Professor Ingemar Dierickx, negotiations expert, trainer and coach at Amsterdam Institute of Finance. Professor Dierickx obtained his PhD in Business Economics, MBA… Read More »Negotiate Your Next Move