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“Go Big or Go Home” By Anita Elberse

    Please note that this event has unfortunately been cancelled.

    For more information, please contact the HSB Club.

    The Harvard Business School club of the Netherlands is honored to invite you to an event with Anita Elberse, HBS Professor, on Monday April 20.  Anita Elberse is Professor of Business Administration at Harvard Business School and an award-winning teacher and scholar.

    Her book “Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment” describes big bets in the world of entertainment, whether it’s film, television, book publishing, music, sports, or a range of other industries.

    The book’s core idea is that a “blockbuster strategy”– a strategy in which a content producer spends a disproportionate amount of their budget on a select few of the most likely winners — is the surest path to success.

    Monday, April 20, 2015 from 6:00 PM to 10:00 PM (CEST)

    Kit – Koninklijk Instituut voor de Tropen
    63 Mauritskade
    1092 AD Amsterdam
    (free parking)

    More information at

    Cost: EUR 60,-

    Please email: if you want to attend the event.