Saab: From GM to Bankruptcy – An Insiders View of the Struggle to Revive an Iconic Brand
The Saab brand has inspired generations of drivers, from die-hard car afficinados to suburbanites for its lasting quality as well as its timeless and idiosyncratic designs. Known for their motto "inspired by jets" or later "find your own road", the originally Swedish company gained plenty of enthusiasm and a cult-like loyal followingthroughout the years, yet a takeover by GM in 2000 marked the beginning of the company's slow decline into bankruptcy in 2011.Read More »Saab: From GM to Bankruptcy – An Insiders View of the Struggle to Revive an Iconic Brand
